Which labels to choose for your wine bottles?
WINE
Adhesive labels for wine bottles
# SOME TIPS FOR CREATING THE BEST LABEL FOR YOUR BOTTLES OF WINE?
When choosing a bottle of wine, do you list a multitude of criteria: rather red, white or rosé? Local production or imported wine? Entry-level or high-end wine? Etc ... Once all these decisions have been made, you only have a few bottles left to make your final choice. It is in this precise situation that the importance of the label takes on its full meaning, indeed it is this which will allow the consumer to make up his mind.
# WHAT IS MY BRAND IDENTITY?
We recommend that you start by asking yourself what your brand identity is. The objective is to reflect on the meaning as well as the history of your brand, in order to create tailor-made labels that will reflect your identity and your values. To achieve this, you just need to know perfectly the positioning of your wine in relation to that of your competitors.
There is very little space on a wine label, so all the elements to be inserted on it must be thought out and chosen with great care. The objective is to benefit from a maximum impact for each element decided. For example, if you are a vineyard with a long-lasting notoriety, it is preferable to highlight your know-how and communicate on this aspect in order to reinforce the confidence in your brand. Conversely, some winegrowers want to attract customers by conveying a younger and modern image. It is therefore imperative to take into account the history of the brand and the specificities of your wine which differentiates you from the competition. This step is central since it will allow you to decide what type of audience you want to reach? It is therefore important to ask yourself questions about your target and its specificities to create a label in line with the expectations of the target you want to reach.
# HOW TO CREATE YOUR PERSONALIZED WINE LABEL?
Once your positioning has been decided and your story written, you are in a position to consider the design of the label you want to create.
• SELECT THE RIGHT COLOR : Most of the time, wine bottles have standard colors: dark green for red wine bottles and light or transparent green for white or rosé wine. The first step is to choose a set of colors that will make the label visible once it is affixed to the bottle. Bottles of red wine often have the same color palettes: rather dark shades to create a form of depth, or a white background with "rich" colors (blue, red, burgundy, gold). Conversely, white wine bottles have clear labels (bluish or green) in order to obtain a fresh and light look. Rosés are often accompanied by more festive colors: gold, pink, rose gold ... Of course, you are completely free to choose the colors you want to put on your labels, you can decide to opt for flashy colors for set you apart from the competition.
• THINK ABOUT TYPOGRAPHY : Typography has a central place in the aesthetic rendering of the label. Depending on the color of the label, all you have to do is choose a font color that will allow the design to be contrasted without having to cut it off. The choice of typography should reflect your story and the wine you are offering. "Traditional" winegrowers generally choose a serif or handwritten font to reinforce their age and authenticity: be careful, however, to ensure that the chosen font is perfectly legible. The winegrowers who opt for a more modern rendering, are moving towards sans-serif and contemporary fonts. These labels are easy to recognize, they are very airy, contain more empty spaces and often emphasize a specific element such as the logo or a letter of the name of the brand.
• THINK ABOUT STYLES AND IMAGES : In the wine sector, labels are characterized by 2 main styles: either elegant / strong and modern OR classic / traditional and minimalist. To determine which one will suit the best, it is necessary that you question yourself about the personality of your wine, your brand and your customers. For example, if you are targeting more affluent wine lovers, opt for labels with a traditional design. Conversely, if you want to attract young people, it is better to favor a modern and rather sober label. The main objective is to attract the eye of the consumer whether it is with an illustration of the field for traditional labels, a logo or characters for modern creations. You can also choose to stand out with images that differentiate you from the competition, and make your wine "unique": location, specificity, know-how ... Once you have identified the differentiating elements, you just have to try to translate them into images in order to choose a suitable visual. The design of the label offers wine enthusiasts the opportunity to make their choice.
• THINK ABOUT THE LABEL ON THE BACK OF THE BOTTLE : The label on the back of the bottle provides information on all the mandatory information. You are free to add a descriptive text to tell the context of your wine, but you must absolutely ensure that you add the mandatory legal information (alcohol level, bar code, etc.).
• THINK ABOUT MATERIALS AND PRODUCTION : Once your design has been created, now is the time to think about which materials to use. Now you can ask yourself about different aspects: Which paper to choose? What quality? What finish? There are papers dedicated to the wine industry such as Fleury Chêne or Crush Grape, which bring a textured effect to the material and reinforce the high-end rendering. Most of the time wine labels are printed on premium coated and uncoated papers, however you have the option of adding gilding, embossing or specific finishes if you wish. You can also play with other elements such as original cutouts, transparent paper, etc.
• THINK ABOUT THE BRAND IDENTITY : Do you offer red, white and rosé wine? How do you stand out from the competition while remaining consistent with your brand's identity? When designing your label designs, you should be careful to keep visual continuity across your entire product line. The objective is to differentiate your labels for each of the wines (red | rosé | white), for example by choosing different colors, while maintaining stylistic continuity (your customer must recognize you among red, white or rosé wines). All you need to do is include your brand in a distinctive way, so consumers will quickly recognize you once they have "adopted" your wine.
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