VERY PERI : THE PANTONE COLOUR OF THE YEAR 2022

FIND OUT ALL ABOUT THIS NEW COLOUR 

Like every year, the Pantone group, which specialises in colour measurement, had to elect a new Pantone®. For 2022, the Pantone Color of the Year is "VERY PERI" which is Pantone® #17-3938. 

What's really new this year is that Pantone has decided to create this custom colour for the first time. Very Peri is a "dynamic periwinkle blue with an invigorating reddish-purple hue" according to the Pantone® Color Institute.  

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PANTONE® VERY PERI : A 100% TAILOR-MADE CREATION

In 2021, Pantone had made the choice to elect 2 colour shades: Ultimate Gray (Pantone #17-5104) and Illuminating (Pantone #13-0647). 

In 2022, the international reference of the colour decided for the first time of their history to leave on a creation of an own nuance, which did not exist yet in their famous catalogue. Leatrice Eiseman (American colour specialist) explains that "Very Peri colour expresses a lively, joyful attitude and a dynamic presence that encourages courageous creativity and imaginative expression".

WHAT IS THE COLOUR OF THE YEAR?

The Pantone Color of the Year is the event that determines which colour will be elected Pantone of the Year. This edition began in the 2000s, and since then, all the specialists of the Pantone Color Institute have been responsible for travelling the world in order to find all the new trends in a multitude of sectors. After their periods of investigation, they regroup and decide together what will be the shade of the year. Once the Pantone has been chosen, this colour will then influence trends in many areas: print, design, decoration, fashion, etc...